Category: Inspiration & Trends

2024 Merch Trends: A Focus On Sustainability & Transparency

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Fairware likes to ensure that our products are sourced in a way that meets our clients' needs and aligns with their values. This involves thorough vetting processes, including a supplier survey, to ensure suppliers meet criteria such as fair labour practices, environmentally friendly manufacturing processes, and the use of sustainable materials in promotional merchandise. The 2024 merch trend of transparency goes beyond products and into the supply chain to benefit everyone, as it builds trust and promotes ethical business practices. 

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woman wearing a solgaard backpack in a neighborhood

Harness the Power of Promotional Products & Merchandise: Boost Your Marketing Strategy

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In the dynamic world of marketing, where digital strategies often take center stage, it's easy to overlook the tried-and-true methods that have stood the test of time. Promotional products and merchandise, also known as swag or giveaways, are one such classic marketing tool that continues to prove its worth.

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enamel pins on backers

Vegan leather vs real leather for the merch industry

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What’s in your next promotional product marketing box? If you plan to include leather-based products in your branded-merch strategy, there are a few things worthy of consideration, especially when looking at the impacts that leather […]

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Vegan leather surrounded by apples

Merch That’s On Trend For 2023

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4 Custom Merchandise Trends for 2023 Earlier this year, the Fairware crew spent a few days at the PPAI Expo, our industry’s largest tradeshow. It’s where we get to spend time with our top suppliers […]

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person in custom puffy jacket camping and cheersing coffee cups