Author: Denise Taschereau
Greenwashing Promotional Products: Sustainable Merch What It Is (And Isn’t)
September 1, 2026 by Denise Taschereau
Most “sustainable” branded merchandise is designed to signal the right intent, not deliver meaningful impact. The industry has spent a decade optimizing the visible markers, recycled content, organic cotton, a certification logo on the hang […]
Circularity in Motion: What Happens to Your Branded Merchandise After the Event?
July 7, 2026 by Denise Taschereau
Right now, as soccer matches play out across North American stadiums in the world’s biggest sporting event, an enormous number of branded items are moving through the same predictable arc: designed, produced, handed out, and […]
Decoding the 2026 Greenwashing Regulations: A Guide for Sustainable Marketing Compliance
May 25, 2026 by Denise Taschereau
If you market products in the U.S. or Canada, the 2026 greenwashing risk is not just about one new rule. It is about a stricter compliance environment on both sides of the border, where regulators […]
The B Corp Journey: Why Radical Transparency Is the New Brand Standard
April 14, 2026 by Denise Taschereau
If you’re trying to build a credible, sustainable brand today, certification alone is no longer enough, transparency is now the real signal of trust. B Corp certification matters more than ever, but what happens behind […]
