Author: Denise Taschereau

Nobody Wants Your Branded Polo: A Corporate Holiday Gifts Guide

by

Holiday gifting for clients, employees, and partners differs from year-round branded merchandise — and blurring the two can undermine both. This blog post helps you navigate the difference between using merch for gifting vs using […]

Read More »


Greenwashing Promotional Products: Sustainable Merch What It Is (And Isn’t)

by

Most “sustainable” branded merchandise is designed to signal the right intent, not deliver meaningful impact. The industry has spent a decade optimizing the visible markers, recycled content, organic cotton, a certification logo on the hang […]

Read More »

greenwashing promotional products: sustainable merch what it is ( and isn't) Fairware

Circularity in Motion: What Happens to Your Branded Merchandise After the Event?

by

Right now, as soccer matches play out across North American stadiums in the world’s biggest sporting event, an enormous number of branded items are moving through the same predictable arc: designed, produced, handed out, and  […]

Read More »

Circularity in motion: What happens to your branded merchandise after the event?

Decoding the 2026 Greenwashing Regulations: A Guide for Sustainable Marketing Compliance

by

If you market products in the U.S. or Canada, the 2026 greenwashing risk is not just about one new rule. It is about a stricter compliance environment on both sides of the border, where regulators […]

Read More »

decoding the 2026 Greenwashing regulations: A Guide for Sustainable Marketing Compliance Fairware