Blog
Decoding the 2026 Greenwashing Regulations: A Guide for Sustainable Marketing Compliance
May 25, 2026 by Denise Taschereau
If you market products in the U.S. or Canada, the 2026 greenwashing risk is not just about one new rule. It is about a stricter compliance environment on both sides of the border, where regulators […]
A Brighter Future: Patagonia’s Spring 2026 Collection and the Evolution of Sustainable Corporate Gifting
May 19, 2026 by Fairware Promo
At a Glance: Patagonia Spring 2026 for Corporate Gifting At Fairware, we spend a lot of time thinking about what branded merchandise should be. Not just functional, not just on-brand—but genuinely useful, responsibly made, and […]
The B Corp Journey: Why Radical Transparency Is the New Brand Standard
April 14, 2026 by Denise Taschereau
If you’re trying to build a credible, sustainable brand today, certification alone is no longer enough, transparency is now the real signal of trust. B Corp certification matters more than ever, but what happens behind […]
2026 Branded Merchandise Trends: 9 Corporate Merch Ideas to Elevate Your Brand
April 13, 2026 by Fairware Promo
When planning your marketing strategy, the products you choose to represent your brand speak volumes. Giving away generic promotional items simply does not work anymore. People expect more. They want items that align with their […]
