Blog
Circularity in Motion: What Happens to Your Branded Merchandise After the Event?
July 7, 2026 by Denise Taschereau
Right now, as soccer matches play out across North American stadiums in the world’s biggest sporting event, an enormous number of branded items are moving through the same predictable arc: designed, produced, handed out, and […]
The Enterprise Guide to Supplier Diversity in Corporate Gifts: From One-Off Purchases to a Scalable Inclusive Procurement Strategy
July 3, 2026 by Fairware Promo
Trying to align your company’s buying power with your values? You’ve probably run into a frustrating gap. When you search for ways to diversify your merchandise spend, the options usually split into two extremes: reading […]
Decoding the 2026 Greenwashing Regulations: A Guide for Sustainable Marketing Compliance
May 25, 2026 by Denise Taschereau
If you market products in the U.S. or Canada, the 2026 greenwashing risk is not just about one new rule. It is about a stricter compliance environment on both sides of the border, where regulators […]
A Brighter Future: Patagonia’s Spring 2026 Collection and the Evolution of Sustainable Corporate Gifting
May 19, 2026 by Fairware Promo
At a Glance: Patagonia Spring 2026 for Corporate Gifting At Fairware, we spend a lot of time thinking about what branded merchandise should be. Not just functional, not just on-brand—but genuinely useful, responsibly made, and […]







