Category: INSIGHTS & VIEWPOINTS
The B Corp Journey: Why Radical Transparency Is the New Brand Standard
April 14, 2026 by Denise Taschereau
If you’re trying to build a credible, sustainable brand today, certification alone is no longer enough, transparency is now the real signal of trust. B Corp certification matters more than ever, but what happens behind […]
2026 Branded Merchandise Trends: 9 Corporate Merch Ideas to Elevate Your Brand
April 13, 2026 by Fairware Promo
When planning your marketing strategy, the products you choose to represent your brand speak volumes. Giving away generic promotional items simply does not work anymore. People expect more. They want items that align with their […]
From Swag to Sustainability: The Evolution of the Sustainable Promotional Products Industry
December 17, 2025 by Fairware Promo
Branded merchandise is a familiar part of our lives, from the pen you get at the bank to the t-shirt you get at an event. It’s a significant industry, with anticipated revenues nearing $30 billion. […]
The Evolution of the Fairware Logo: A Look Back at 20 Years of Company Growth
September 29, 2025 by Fairware Promo
At Fairware, we consider our branding as a snapshot of who we are and where we’re headed. As we celebrate 20 years of creating sustainable promotional products (#Fairware20yrs), we’re taking a moment to reflect on […]
