Product With Purpose
As we enter 2023, now is the time to begin merchandise planning for the year. As you look at your 2023 budgets, consider your promotional merchandise strategies for the whole year. By looking at the big picture of all your…
Read moreabout:Preparing for 2023 Merchandise Strategies
Expo West & What You’ll Need Checklist Fairware has supported folks in the natural foods industry with its promotional products and sampling supplies for years. So, we’ve become quite familiar with how famous the Natural Products Expo West is as one of…
Read moreabout:Expo West 2023 Tradeshow Planning
We have seen our lanyards worn by remarkable people doing remarkable things in social and environmental justice. Lanyards increase your brand’s visibility and help you keep your name and credentials visible throughout your event. In some cases, folks may reuse…
Read moreabout:Behind the scenes: How lanyards are made
This year saw the return of in-person events and conferences. However, the old, pre-pandemic marketing strategy of giving away as much cheap conference swag as possible is over. Companies around the world are adopting more eco-conscious branded merch and tradeshow…
Read moreabout:Alternative gifting ideas to replace cheap conference swag
Let’s Talk About ESG If you’re looking to improve your social and environmental impact, your business should adopt more conscious business practices across all of your activities and supply chain. It can seem daunting but tackling your impacts one by…
Read moreabout:Why Environmental Responsibility, Social Responsibility and Governance (ESG) are important
National Day for Truth and Reconciliation with Fairware Marking September 30th as a federal holiday was Action 80 in the National Day for Truth and Reconciliation 94 Calls to Action, and work is still being done to address the others….
Read moreabout:Working Toward Reconciliation
You’ve been put in charge of buying branded merch for your company – congratulations. With a few tips and some planning you’ll create successful, smart merchandising strategies for your business. In this article, we’ll share our best tips for planning…
Read moreabout:Smart Merchandising Strategies for your Business
July is Plastics Free Month, so we’re taking a deeper look at our society’s reliance on single-use plastics to find ways to collectively reduce our dependence on these wasteful products. Because we love our planet and don’t want to see…
Read moreabout:How to go Plastics Free in July (Celebrating Plastic Free Month)
More than a Party As a queer-owned business, we are fans of the Pride Festivals that are celebrated worldwide, and we appreciate the support from the people who show up and the companies that engage with their communities. However, after…
Read moreabout:Pride – Why Your Merch isn’t Advocating for Gay Rights
Do you have storage boxes full of promotional materials that you can’t use anymore? Maybe they have old branding, outdated information, or you over-ordered. You may be tempted to throw these items in the garbage or recycling, but they can…
Read moreabout:What To Do With End Of Life Merch & Products
Inclusive Sizing – Petite, Plus, Unisex and Non-Binary We all get dressed every day regardless of our size, stature, gender, or how we identify. The promotional products industry, like retail, has a history of adhering to narrow ideas of gender…
Read moreabout:What Inclusive Sizing Means for Promotional Apparel
MAILING HOLIDAY GIFTS TO YOUR TEAM OR CLIENTS? Drop shipping holiday gifts has become the new normal and a creative way to recognize employees, clients and stakeholders. It lets your people know you care. To help you get started, we’ve…
Read moreabout:Holiday Gift Giving – Kitting and Drop Shipping Tips
