Category: INSIGHTS & VIEWPOINTS
Circularity in Motion: What Happens to Your Branded Merchandise After the Event?
July 7, 2026 by Denise Taschereau
Right now, as soccer matches play out across North American stadiums in the world’s biggest sporting event, an enormous number of branded items are moving through the same predictable arc: designed, produced, handed out, and […]
The Enterprise Guide to Supplier Diversity in Corporate Gifts: From One-Off Purchases to a Scalable Inclusive Procurement Strategy
July 3, 2026 by Fairware Promo
Trying to align your company’s buying power with your values? You’ve probably run into a frustrating gap. When you search for ways to diversify your merchandise spend, the options usually split into two extremes: reading […]
Decoding the 2026 Greenwashing Regulations: A Guide for Sustainable Marketing Compliance
May 25, 2026 by Denise Taschereau
If you market products in the U.S. or Canada, the 2026 greenwashing risk is not just about one new rule. It is about a stricter compliance environment on both sides of the border, where regulators […]
The B Corp Journey: Why Radical Transparency Is the New Brand Standard
April 14, 2026 by Denise Taschereau
If you’re trying to build a credible, sustainable brand today, certification alone is no longer enough, transparency is now the real signal of trust. B Corp certification matters more than ever, but what happens behind […]
