Author: Fairware Promo

2026 Branded Merchandise Trends: 9 Corporate Merch Ideas to Elevate Your Brand

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When planning your marketing strategy, the products you choose to represent your brand speak volumes. Giving away generic promotional items simply does not work anymore. People expect more. They want items that align with their […]

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person holding mini drinkware

From Swag to Sustainability: The Evolution of the Sustainable Promotional Products Industry

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Branded merchandise is a familiar part of our lives, from the pen you get at the bank to the t-shirt you get at an event. It’s a significant industry, with anticipated revenues nearing  $30 billion. […]

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bcorp branding on a totebag notebook and pen

Fairware has Patagonia for Holiday Gifting: Corporate Gifts That Matter

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Corporate gifting is shifting. Gone are the days when a branded mug or generic pen cut it. Today’s clients and employees want gifts that reflect genuine values, not just logos slapped on products. They want […]

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orange patagonia jacket

5 Common Mistakes to Avoid When Buying Merch

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Branded merchandise is a powerful tool. When done right, it can build brand loyalty, motivate employees, and create lasting connections. From corporate gifting programs to employee uniforms, the right merch tells your story without saying […]

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5 common mistakes to avoid when buying merch