Privacy Policy

Effective Date: May 30, 2025 

Fairware(“Company”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information through compliance with this Privacy Policy. 

This Privacy Policy explains what information we collect, how we use it, and the choices you have. It applies to all visitors, users, and others who access or use our website, regardless of location. 

1. Scope of Policy

This policy applies to the information we collect: 

• On our website (the “Website”). 

• In email, text, or other electronic communications between you and the Website. 

• Through mobile and desktop applications that interact with the Website. 

• When you interact with our advertisements or applications on third-party platforms that link to this policy. 

This policy does not apply to: 

• Information collected offline or through any other means. 

• Websites or applications operated by third parties, including affiliates and subsidiaries, unless linked to this policy. 

2. Children Under the Age of 18 

Our Website is not intended for children under 18. We do not knowingly collect personal information from children. If we discover we have inadvertently collected data from a minor, we will delete it. If you believe we may have collected such information, please contact us at [contact@fairware.com]. 

3. Information We Collect 

A. Personally Identifiable Information (PII)

We collect personal information with your consent when you provide it directly to us, including but not limited to:  

• Name 

• Postal address 

• Email address 

• Telephone number 

• Payment details 

• Any other identifier by which you may be contacted online or offline 

You may provide this information by: 

• Filling out forms or requesting quotes 

• Subscribing to newsletters 

• Participating in surveys or promotions 

• Submitting inquiries or support requests 

• Posting content in public areas 

B. Non-Personally Identifiable Information

We may collect certain non-personal information automatically when you visit our website. This may include: 

This may include: 

• Browser type 

• Operating system 

• IP address 

• Website usage data (e.g., aggregate pages viewed, session duration) 

• Device identifiers 

This information may be collected through the following technologies: 

• Cookies and browser storage 

• Server logs 

• Web beacons and tracking pixels 

C. Cookie Preferences and Consent 

Our website uses both essential and non-essential cookies: 

• Essential cookies are required for the website to function properly (e.g., security, load balancing, basic analytics). These cannot be disabled through our cookie preference tool. 

• Non-essential cookies include marketing, advertising, and remarketing technologies such as Google Analytics 4 (GA4) advanced engagement tracking, Meta pixels, and similar tools. 

When you first visit our site, you will be presented with a cookie banner or preference tool that allows you to: 

• Accept all cookies 

• Reject non-essential cookies 

• Customize which types of non-essential cookies you consent to 

You may also update your preferences at any time through the “Cookie Settings” link available on our website. 

D. Analytics and Tracking with Restricted Cookies 

If you reject non-essential cookies: 

• GA4 will operate in a high-level, privacy-enhanced mode, which may collect basic, non-identifiable metrics such as overall session counts or generalized traffic patterns. 

• GA4 will not collect user-level engagement details or identifiable interaction data (e.g., user paths, granular event tracking linked to a specific browser or device). 

• Marketing and remarketing pixels (e.g., Meta) will not be loaded, and no personalized advertising or behavioral profiling will occur. 

All data collected in this mode is aggregated and cannot be used to identify or profile individual users. 

4. How We Use Your Information  

We use collected information: 

• To operate and present the Website and its features 

• To fulfill requests or transactions 

• To communicate with you, including marketing communications (with your consent) 

• To enhance security and detect fraud 

• To analyze usage and improve performance 

• To comply with legal obligations 

5. Disclosure of Your Information  

We may disclose your information: 

• To our subsidiaries, affiliates, and trusted service providers in order to complete your order 

• With your explicit consent 

• As required by law or to protect our rights, safety, or property 

We do not sell, rent, or trade your personal information. 

6. Use of Cookies and Tracking Technologies 

We use cookies and similar technologies to: 

• Recognize returning users 

• Store preferences 

• Analyze website traffic 

• Support advertising personalization (with consent) 

You can disable cookies via your browser, though some Website features may not function properly. 

Third-party advertisers may also use cookies for interest-based advertising. We do not control these third-party tracking technologies. 

To opt out of personalized advertising, visit: 

• Network Advertising Initiative (NAI) 

• Digital Advertising Alliance (DAA) 

7. Your Privacy Choices 

You have the right to: 

• Access, update, or delete your personal information 

• Withdraw consent for data processing 

• Opt-out of promotional emails (via unsubscribe links or contacting us) 

• Object to certain uses of your data, such as profiling or marketing 

To exercise these rights, contact us at contact@fairware.com  

8. GDPR and International Visitors 

If you are located in the EEA, UK, or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR): 

• Right of access, rectification, and erasure 

• Right to restrict or object to processing 

• Right to data portability 

• Right to lodge a complaint with a supervisory authority 

9. Data Retention 

We retain data as follows: 

• Customer and order data: up to 7 years (legal/tax purposes) 

• Marketing data: until consent is withdrawn 

• Account data: as long as the account is active 

• Analytics data: up to 26 months 

After these periods, data is securely deleted or anonymized. 

10. Data Security 

We use appropriate security measures to protect your personal data, including: 

• Secure servers and firewalls 

• Encrypted payment processing 

• Access controls and monitoring 

Despite our efforts, no system is completely secure. You are responsible for maintaining the confidentiality of any login credentials.  

11. Changes to Our Privacy Policy 

We may update this policy periodically. The date of the last revision will appear at the top of this page. If we make significant changes, we will notify you via email or website notice. 

12. Contact Information 

If you have questions, requests, or concerns about this privacy policy or our data practices, please contact: 

Privacy Officer

Denise Taschereau 
178 W. 3^rd Ave, Vancouver BC Canada V5Y 1E9 
Email: contact@fairware.com  
Phone: 1-866-606-3247