Category: INSIGHTS & VIEWPOINTS

Preparing for 2023 Merchandise Strategies

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As we enter 2023, now is the time to begin merchandise planning for the year. As you look at your 2023 budgets, consider your promotional merchandise strategies for the whole year. By looking at the […]

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person opening package

Expo West 2023 Tradeshow Planning

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Expo West & What You’ll Need Checklist Fairware has supported folks in the natural foods industry with its promotional products and sampling supplies for years. So, we’ve become quite familiar with how famous the Natural Products […]

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Expo West 2023 Tradeshow Planning

Behind the scenes: How lanyards are made

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We have seen our lanyards worn by remarkable people doing remarkable things in social and environmental justice. Lanyards increase your brand’s visibility and help you keep your name and credentials visible throughout your event. In […]

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Image of a lanyard

Alternative gifting ideas to replace cheap conference swag

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This year saw the return of in-person events and conferences. However, the old, pre-pandemic marketing strategy of giving away as much cheap conference swag as possible is over. Companies around the world are adopting more […]

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Pattern plastic toy in the form of red jaws with white teeth and eyes