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Product with Purpose Blog

Preparing for 2023 Merchandise Strategies

receiving gift from merch program
December 21, 2022 by Admin

As we enter 2023, now is the time to begin merchandise planning for the year. As you look at your 2023 budgets, consider your promotional merchandise strategies for the whole year. By looking at the big picture of all your…
Read moreabout:Preparing for 2023 Merchandise Strategies

Expo West 2023 Tradeshow Planning

tradshow
December 19, 2022May 19, 2023 by Nicole Tennison

Expo West & What You’ll Need Checklist Fairware has supported folks in the natural foods industry with its promotional products and sampling supplies for years. So, we’ve become quite familiar with how famous the Natural Products Expo West is as one of…
Read moreabout:Expo West 2023 Tradeshow Planning

Merch Kit – Reciprocity Road

Reciprocity Road Kit
November 14, 2022November 15, 2022 by Nicole Tennison

Connecting Through Merchandise – Reciprocity Road Have you heard of Reciprocity Road (RR)? Fairware is a member with nine other distributors, representing a unique cross-section of branded merchandise agencies across North America. Reciprocity Road believes in building Brand Good initiatives…
Read moreabout:Merch Kit – Reciprocity Road

Behind the scenes: How lanyards are made

lanyards
November 2, 2022 by Admin

We have seen our lanyards worn by remarkable people doing remarkable things in social and environmental justice. Lanyards increase your brand’s visibility and help you keep your name and credentials visible throughout your event. In some cases, folks may reuse…
Read moreabout:Behind the scenes: How lanyards are made

Alternative gifting ideas to replace cheap conference swag

say no to cheap swag
October 24, 2022 by Admin

This year saw the return of in-person events and conferences. However, the old, pre-pandemic marketing strategy of giving away as much cheap conference swag as possible is over. Companies around the world are adopting more eco-conscious branded merch and tradeshow…
Read moreabout:Alternative gifting ideas to replace cheap conference swag

Why Environmental Responsibility, Social Responsibility and Governance (ESG) are important

ESG
October 7, 2022November 18, 2022 by Admin

Let’s Talk About ESG If you’re looking to improve your social and environmental impact, your business should adopt more conscious business practices across all of your activities and supply chain. It can seem daunting but tackling your impacts one by…
Read moreabout:Why Environmental Responsibility, Social Responsibility and Governance (ESG) are important

Working Toward Reconciliation

Orange
September 28, 2022October 17, 2022 by Nicole Tennison

National Day for Truth and Reconciliation with Fairware Marking September 30th as a federal holiday was Action 80 in the National Day for Truth and Reconciliation 94 Calls to Action, and work is still being done to address the others….
Read moreabout:Working Toward Reconciliation

Smart Merchandising Strategies for your Business

merch fails
September 19, 2022September 19, 2022 by Admin

You’ve been put in charge of buying branded merch for your company – congratulations. With a few tips and some planning you’ll create successful, smart merchandising strategies for your business. In this article, we’ll share our best tips for planning…
Read moreabout:Smart Merchandising Strategies for your Business

Using Branded Merchandise to Amplify Causes

womens right protest
September 14, 2022 by Admin

History is rich in movements, campaigns and causes. Groups of people have come together to challenge the status quo and make the world a better place. From parades, events, rallies, and protests people have convened to drive change. From the…
Read moreabout:Using Branded Merchandise to Amplify Causes

6 Ways to practice sustainability this summer

sustainable summer
August 4, 2022August 4, 2022 by Admin

How are you practicing sustainability in your daily life? Longer days and warmer weather provide excellent opportunities to save energy and practice sustainability to help make the world greener and healthier. Here are our top 6 tips for practicing sustainability…
Read moreabout:6 Ways to practice sustainability this summer

2022 State of Supply Chain & Promotional Merchandise  

Shipping Containers Stacked
July 28, 2022August 17, 2022 by Denise Taschereau

2022 State of Supply Chain & Promotional Merchandise   It was a long haul to get through the pandemic as an industry. In addition to dealing with the impact on our families and community, many core events and activations that…
Read moreabout:2022 State of Supply Chain & Promotional Merchandise  

How your company or products can become Carbon Neutral

Carbon Neutral Banner depicting smoke stacks and forest
July 12, 2022June 12, 2023 by Admin

How is your company contributing to a greener planet? To achieve global energy and pollution reduction targets, we need to act now. Many companies are doing their part by adopting green strategies and becoming Carbon Neutral or net-zero companies. This…
Read moreabout:How your company or products can become Carbon Neutral

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