Product With Purpose
As we enter 2023, now is the time to begin merchandise planning for the year. As you look at your 2023 budgets, consider your promotional merchandise strategies for the whole year. By looking at the big picture of all your…
Read moreabout:Preparing for 2023 Merchandise Strategies
Expo West & What You’ll Need Checklist Fairware has supported folks in the natural foods industry with its promotional products and sampling supplies for years. So, we’ve become quite familiar with how famous the Natural Products Expo West is as one of…
Read moreabout:Expo West 2023 Tradeshow Planning
Connecting Through Merchandise – Reciprocity Road Have you heard of Reciprocity Road (RR)? Fairware is a member with nine other distributors, representing a unique cross-section of branded merchandise agencies across North America. Reciprocity Road believes in building Brand Good initiatives…
Read moreabout:Merch Kit – Reciprocity Road
We have seen our lanyards worn by remarkable people doing remarkable things in social and environmental justice. Lanyards increase your brand’s visibility and help you keep your name and credentials visible throughout your event. In some cases, folks may reuse…
Read moreabout:Behind the scenes: How lanyards are made
This year saw the return of in-person events and conferences. However, the old, pre-pandemic marketing strategy of giving away as much cheap conference swag as possible is over. Companies around the world are adopting more eco-conscious branded merch and tradeshow…
Read moreabout:Alternative gifting ideas to replace cheap conference swag
Let’s Talk About ESG If you’re looking to improve your social and environmental impact, your business should adopt more conscious business practices across all of your activities and supply chain. It can seem daunting but tackling your impacts one by…
Read moreabout:Why Environmental Responsibility, Social Responsibility and Governance (ESG) are important
National Day for Truth and Reconciliation with Fairware Marking September 30th as a federal holiday was Action 80 in the National Day for Truth and Reconciliation 94 Calls to Action, and work is still being done to address the others….
Read moreabout:Working Toward Reconciliation
You’ve been put in charge of buying branded merch for your company – congratulations. With a few tips and some planning you’ll create successful, smart merchandising strategies for your business. In this article, we’ll share our best tips for planning…
Read moreabout:Smart Merchandising Strategies for your Business
History is rich in movements, campaigns and causes. Groups of people have come together to challenge the status quo and make the world a better place. From parades, events, rallies, and protests people have convened to drive change. From the…
Read moreabout:Using Branded Merchandise to Amplify Causes
How are you practicing sustainability in your daily life? Longer days and warmer weather provide excellent opportunities to save energy and practice sustainability to help make the world greener and healthier. Here are our top 6 tips for practicing sustainability…
Read moreabout:6 Ways to practice sustainability this summer
2022 State of Supply Chain & Promotional Merchandise It was a long haul to get through the pandemic as an industry. In addition to dealing with the impact on our families and community, many core events and activations that…
Read moreabout:2022 State of Supply Chain & Promotional Merchandise
How is your company contributing to a greener planet? To achieve global energy and pollution reduction targets, we need to act now. Many companies are doing their part by adopting green strategies and becoming Carbon Neutral or net-zero companies. This…
Read moreabout:How your company or products can become Carbon Neutral
