Love the Ravines Campaign

9803170413_12a871748bToronto is a fascinating city. “No matter where you are in the city you can easily escape into rich wilderness” says Blaine van Bruggen, Partner at DOT DOT DASH and spokesperson for the an awesome campaign that has landed in Toronto.

The city’s urban ravines are a unique treasure. However most of the time, we tend to forget about it and drive right by without ever taking the time to appreciate it. The Love the Ravines campaign aims to change that.

Patagonia Toronto, Friends of the Greenbelt Foundation, Environmental Defence and Toronto Environmental Alliance launched Love the Ravines campaign on September 17th to start encouraging Torontonians to get out and explore Toronto’s vast ravine system. They collaborated to bring to life the wide recreational potential of Toronto’s urban river valleys and to inspire people to explore, enjoy and protect the ravines and show their love.

9803085895_57566e8d8bFairware worked with DOT DOT DASH on this cool campaign to create biodegradable non-invasive seeded hang-tags that hang in the trees with reminders to Love the Ravines. We also helped source custom stencils used to point people towards the ravines and remind them that they are a large part of our backyard.


“The more familiar we are with our ravines, the more we’ll understand their benefits and ultimately the more we’ll love them and be willing to protect them” says Franz Hartmann, Executive Director of the Toronto Environmental Alliance.

With a growing city we need our ravines more than ever to keep us and the city healthy. Be sure to get check out their website and have a look at their interactive map. It illustrates easy access points into the ravines and showcases images from visitors’ ravine experiences (and it’s really, really cool).

Get out there and enjoy a quiet walk, strenuous hike, canoe, kayak, cycle or just explore. Don’t forget to take some pictures for Twitter and Instagram and use the hashtag #LovetheRavines. If you’re still not convinced, check out the majestic ravines of Toronto and all the possibilities that come with it in this cool video below.

Link to video

Get involved and show Toronto’s ravines how much you care.