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2024 Merch Trends: A Focus On Sustainability & Transparency

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Fairware likes to ensure that our products are sourced in a way that meets our clients' needs and aligns with their values. This involves thorough vetting processes, including a supplier survey, to ensure suppliers meet criteria such as fair labour practices, environmentally friendly manufacturing processes, and the use of sustainable materials in promotional merchandise. The 2024 merch trend of transparency goes beyond products and into the supply chain to benefit everyone, as it builds trust and promotes ethical business practices. 

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Harness the Power of Promotional Products & Merchandise: Boost Your Marketing Strategy

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In the dynamic world of marketing, where digital strategies often take center stage, it's easy to overlook the tried-and-true methods that have stood the test of time. Promotional products and merchandise, also known as swag or giveaways, are one such classic marketing tool that continues to prove its worth.

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Embrace Summer Event 2024 with 14 Sustainable Promotional Items Ideas

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Summer Events in 2024 are just beginning, and it's the perfect season to showcase your brand with environmentally friendly promotional products that are trendy and sustainable.  As you head into summer event season, consider sustainability when picking your summer promotional products. Festivals, parades, farmer’s markets, and local fairs are great ways to get your brand noticed, but you don’t want to be noticed for having giveaways that aren't throw-aways.

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Reciprocity Road Trip: Sustainability and Community Impact with SanMar

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Last month, our co-founders had the opportunity to travel to Honduras with fellow Reciprocity Road owners to visit one of SanMar’s apparel manufacturers. SanMar is a leading family-owned supplier of apparel and accessories for the […]

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