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Expo West 2023 Tradeshow Planning

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Expo West & What You’ll Need Checklist Fairware has supported folks in the natural foods industry with its promotional products and sampling supplies for years. So, we’ve become quite familiar with how famous the Natural Products […]

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Expo West 2023 Tradeshow Planning

Merch Kit – Reciprocity Road

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Connecting Through Merchandise – Reciprocity Road Have you heard of Reciprocity Road (RR)? Fairware is a member with nine other distributors, representing a unique cross-section of branded merchandise agencies across North America. Reciprocity Road believes […]

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Merch Kit - Reciprocity Road

Behind the scenes: How lanyards are made

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We have seen our lanyards worn by remarkable people doing remarkable things in social and environmental justice. Lanyards increase your brand’s visibility and help you keep your name and credentials visible throughout your event. In […]

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Image of a lanyard

Alternative gifting ideas to replace cheap conference swag

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This year saw the return of in-person events and conferences. However, the old, pre-pandemic marketing strategy of giving away as much cheap conference swag as possible is over. Companies around the world are adopting more […]

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Pattern plastic toy in the form of red jaws with white teeth and eyes