Author: Fairware Promo

Why we hate “Swag”

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It’s time we stop calling promotional items “swag!” Remember attending in-person tradeshows and coming home with a bag of brochures and “swag” that you never used or looked at again? Why waste your marketing budget […]

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FLAWSOME: Humanizing Businesses

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Flawsome. It’s a seemingly silly word that paints a bigger picture of the changing face of customer-business relationships—and it’s a concept we think is pretty downright awesome. Coined by Trendwatching.com as one of their 12 […]

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Environmental Impacts of Shipping

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Running an environmentally conscious business with a global supply chain, we at Fairware are faced with the reality that shipping has an impact on the environment. But not all shipments have the same impact. It […]

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SILICONE WARS: Is Silicone Rubber Safe?

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Brightly coloured silicone has been trending for years as a safer and more aesthetically pleasing alternative to Teflon or plastic products. Being curious types, it’s prompted us at Fairware to question: Just how safe is […]

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Person holding B Corp steel cup