Custom Influencer Kits | Ben & Jerry’s Canada Cores Launch
We’re huge fans of Ben & Jerry’s and have always admired their activism (and their ice cream). For years we’ve worked with the Vermont-based team to ensure their responsible sourcing and sustainability goals are reflected in the promotional products they use. More recently, we’ve begun working north of the border with the Canadian crew to bring some awesome Ben & Jerry’s merchandise to their Canadian fans.
Custom branded merchandise kits are a great way to celebrate new hires, milestones, and new product launches. These custom merchandise influencer kits were developed with Ben & Jerry’s Canada to help launch Core Pints in Canada. What are Core Pints you ask? They’re the best! They’ve taken ‘swirls’ of amazing flavours and inserted them into the core of their pints. The flavours feature a thick core of chocolate chip cookie dough, brownie batter, or peanut butter in a totally euphoric concoction. Need we say more?
Working with the theme of ‘Work Your Core’ – a not-so-subtle play on working out, we built custom influencer kits for their top fans to help them #workyourcore. The custom boxes included actual pints and/or coupons for the new Core flavours and a collection of ‘workout gear’ that was a perfect collection of custom promotional products for their launch.
Ben & Jerry’s Merch – Work Your Core Influencer Kits
So what was in the kit?
Let’s start with the most important piece – the spoons! These custom laser-etched anodized blue and rainbow spoons included a ‘work your core’ message in the spoon and an etched Ben & Jerry’s logo on the handle. A pair of enamel pins were added so influencers could show their pride out and about and custom rainbow sweatbands, socks, and a custom gym towel set folks up to get a true workout.
The campaign was a hit with a stream of influencers posting content featuring the products and Ben & Jerry’s pints of core ice cream.
Custom Branded Box
This custom full-colour box was made in Canada and featured custom branding on the exterior, interior, as well as insert panel.
Influencers Ate It Up
60 Influencers | 100+ Stories and Counting | 234,000 Organic Impressions | 4.04% avg ER