Navigating the Impact of Tariff Threats on Canadian and US Promotional Product Sales

Recent developments in the US-Canada tariff situation have caused many businesses to reconsider their sourcing and supply chain approach. These changes can feel overwhelming for marketers, small businesses, and Fairware customers like you. But the truth is this isn’t new territory. With over 20 years of experience managing ethical supply chains, we’re equipped to help you adapt, plan, and thrive in this evolving landscape.

If you’ve been wondering how these tariffs might impact the cost or availability of your promotional products, keep reading. We’ll break down the current situation, share our approach to addressing it, and demonstrate how choosing Made-in-Canada, Made-in-USA, and non-tariff-affected merchandise can keep your campaign meaningful and sustainable regardless of where you reside.

Where We Stand Now on US-Canada Tariffs

The recent back-and-forth on tariffs between the US and Canada has prompted numerous industry concerns. Currently, the US government has proposed a 25% tariff on imports from Canada and Mexico. Both countries have responded with matching tariffs on US goods. While these measures are designed to target industries at a macro level, the actual weight of these added costs falls on businesses and consumers. These threats were paused until early March 2025, pending negotiations. Additionally, a 10% Tariff was added to Chinese products coming into the US as of now.

What does this mean for you? Promotional products sourced from impacted regions may see price increases, limited availability, or delays as logistics adapt to the new rules. Still, we’ll unlikely see significant changes until much later in the year as domestic supplies run low.

At Fairware, we’re committed to navigating these challenges head-on.

How We’re Managing Tariff Challenges for You

Tariffs can create uncertainty but offer opportunities to realign priorities and explore creative solutions. Here’s how we’re proactively managing this situation to support your promotional product needs:

• Direct Connections with Suppliers: To minimize disruptions, we’re closely monitoring developments and maintaining direct communication with our network of suppliers and logistics partners.
  
• Pre-Tariff Inventory Strategies: By advising clients to order merchandise from pre-tariff inventories, we can help mitigate cost increases and avoid delays resulting from supply chain adjustments. We have our finger on the pulse of suppliers with deep inventory levels already in their US or Canadian warehouses.
  
• Made-in-Canada and Made-in-USA Options: With a robust domestic merchandise supply base, we can offer affordable, high-quality alternatives to goods impacted by tariffs. Choosing local reduces costs and delays and supports a more sustainable future.
  
• Flexible Non-Tarrif Affected Alternatives: Our experience sourcing from various regions, including Vietnam, South America, and Southeast Asia, means we can help find alternative suppliers and products if tariffs impact specific items.

We’re here to ensure every decision you make contributes to your vision while staying within budget.

Why Local Solutions Are More Relevant Than Ever

For decades, Fairware has championed the importance of ethical supply chains and sustainable merchandise. This expertise allows us to pivot quickly during trade upheavals, offering you options that stand the test of value and sustainability.

Advantages of Local Sourcing

• Reduced Costs: With domestic options, you can avoid tariff surcharges, reduce freight fees, and lower your carbon footprint.
  
• Reliability: Domestic suppliers bring transparency to their operations, which helps you stay on top of timelines and ensures fewer disruptions.
  
• Community Impact: Supporting businesses in your region strengthens local economies and aligns your brand with meaningful action.
  

By opting for Made-in-Canada or Made-in-USA solutions, you adapt to logistical changes and show leadership in sustainability and responsibility.

Staying Ahead with Fairware

At Fairware, we understand that addressing these challenges goes beyond price comparisons. Combining our deep industry expertise with sustainability-driven values, we help you craft long-term promotional product-sourcing strategies.

What You Can Do Now

• Order Early: If you’re planning a campaign, order now to lock in pre-tariff pricing. We’ll help ensure your order aligns with your goals.
  
• Consider Alternatives: Not sure where to start? Our Account Managers can show you options for domestic products and sustainable alternatives from different regions.
  
• Join the Conversation: Tariff frameworks can shift based on public comment. You can advocate for adjustments or exceptions that shape the future of trade.

No matter what lies ahead, one thing remains unwavering—our commitment to ensuring you receive impactful, high-quality, and ethical promotional products that create real change.

Turning Change Into an Opportunity

Tariffs are undeniably disruptive, but they don’t have to become roadblocks. They provide a chance for brand leaders to prioritize transparency, sustainability, and innovation in their sourcing.

By partnering with Fairware, you’re not just securing promotional products—you’re aligning with a company that’s truly dedicated to values-driven business practices. We’re here to help you adapt, strategize, and succeed, even in the face of uncertainty.

Looking for merchandise solutions that align ethics with impact? Reach out today to explore Made-in-Canada, Made-in-USA, and alternative options tailored to your campaign needs. Together, we’ll create products that stand for more.