This is an excerpt from PPAI Publications that was originally posted here on March 27, 2015. It features Denise Taschereau, Co-Founder and CEO of Fairware and a discussion on green products in the promotional product industry.
A great summary of the state of green products and sustainability in the promotional products industry. We’re proud to be part of the group of change makers highlighted in the article.
Think sustainability, environmentally friendly, ecological responsibility. Think green.
American consumers are continuing to seek out green products and services, with Millennials (those 18 to 34) emerging as some of the most committed purchasers, according a Harris Interactive poll conducted in April 2014 by SCA. The sixth annual online study, which measured green purchasing behaviors and attitudes among 2,000 adults in the U.S., reported that 75 percent of consumers say they purchase green products and services. The motivator? The environment.
And, while the higher cost of green products may impact purchasing decisions, the survey results show 40 percent of consumers are willing to pay more for sustainable services and products if ethical and responsible manufacturing practices are guaranteed. By age group, 56 percent of Millennials are more likely to pay more than consumers aged 35 and older (34 percent).
This trend is growing within the promotional products industry as suppliers and distributors are learning that working within the confines of “green” means more than just recycling. For businesses operating in the green spectrum it is an ongoing, often complex, practice that has become an integral part of everyday operations.
However challenging, green companies have overcome the obstacles in a variety of ways, and their diligence and dedication has strengthened their brands while meeting the needs of their clients.
PPB reached out to six green industry companies (including us!) who shared their unique perspectives on what it takes to run successful, eco-focused and sustainable businesses.