Ask an Expert Episode 103 with Denise Taschereau

In this podcast, Joshua Carlsen of interviews Fairware’s Denise Taschereau  where she showcases her team’s strategies in marketing, sales, and the overall sustainability values that drive all of them together and forward:

  • How they started up by recognizing a gap in the industry from what companies said they wanted to be vs. what they actually were
  • The power of picking a niche sustainability focus in a commoditized industry
  • Value of saying NO
  • Focusing on the value of a product, not the attributes…think about the experience they’ll have
  • Helping resellers with stories and ideas to help sell products
  • Understanding the importance of Corporate Social Responsibility

Listen here.