Women Entrepreneurship Fund | Women in Business
We’re thrilled to announce that Fairware is a proud recipient of the Women’s Entrepreneurship Fund, a government grant created to advance gender equality and women’s economic empowerment in Canada.
We are North America’s leading distributor of sustainable and ethically sourced promotional merchandise, and as a founding Benefit Corporation (B Corp), we are committed to using business as a force for good. Fairware brings emerging retail, consumer and sustainability trends to the forefront of promotional campaigns and product assortments.
We don’t sell products destined for the landfill. We leverage promotional merchandise to drive better consumer habits, to educate recipients about sustainability and community impact, and to support sustainable product manufacturing. We’re sustainable brand strategists and merchandise is our medium.
The Women’s Entrepreneurship Fund was designed to help women in Canada scale their businesses including facilitate opportunities abroad. The grant, funded in partnership with Western Economic Diversification Canada, will be used to fuel our expansion and build out Fairware’s U.S. operations.
At Fairware, almost 40% of our business is currently based in the U.S. and research tells us there is ample room to bring our brand of sustainable custom branded merchandise to new markets. While we’ll continue to nurture our Canadian clients and prospects, we’re excited to focus on expanding our company into the United States.
As a Certified B Corp, many of our peers and clients are in New York and California, and we’re excited to join them with a presence in those locations. We expect to be set up with account managers in Oakland and Brooklyn by the end of 2019 to better serve those markets.
We’re honoured to be recognized as a leading woman owned business in Canada and we’re grateful to have been given the opportunity to grow our company with this grant.