The 2013 Promotional Products Association International (PPAI) Expo took place at the Mandalay Bay Convention Centre in Las Vegas from 14-18 January. Fairware was there, sharing ideas with colleagues, scoping out new products, and noting trends.
What really struck us as we walked the floor of this vast trade show? It was the way that the concept of product responsibility has leapt onto the radar. Historically, the promotional product industry has viewed product responsibility through a compliance-based lens and paid attention strictly to the letter of the law. But in the Product Safety 201 session held at PPAI, Rick Brenner, CEO of Primeline, was quick to point out that product “safety” needs to expand to a product “responsibility” framework that includes social compliance, product quality and environmental standards.
When we walked the trade show floor, we made a conscious decision to ask vendors if they could supply compliance testing reports for their products to see where random suppliers stood on the safety aspect of the conversation. We were surprised at how many could supply those reports, and were clearly up-to-date on the issues. Our preferred organic lip balm supplier even had a poster of their testing and labelling standards in their booth.
The two sessions on product responsibility that we attended were full, and there were lively discussions regarding whose responsibility it is to manage product safety in an industry in which products travel through many hands before they reach the end user.
Also noted was the profile and attention PPAI has given to this important issue. They have a well-developed internal resource centre for members, featuring a dozen educational and capacity-building guides (from “How to Read a Compliance Document” to a guide on product, social and environmental best practices) as well as the Turbo Test, an intuitive online roadmap that will help distributors ascertain which rules, regulations and tests apply to which products.
We think that staying ahead of the curve on matters of safety and responsibility is good business, good citizenship, and good sense. It was great to see that so many of our industry peers think so, too.