By Leanne Stasiuk, Account Manager, Fairware
The Natural Products Expo West continues to be the leading trade show in the natural, organic and healthy products industry, attracting over 70,000 industry professionals and 3,000 exhibits to the Anaheim Convention Center. Rated as one of the top 200 trade shows in the US by Tradeshow Week, Natural Products Expo West continues to help attendees reach their business goals. Co-located with Engredea and Fresh Ideas Organic Marketplace, Natural Products Expo West showcases the entire value chain of healthy products from start to finish, identifying the bestsellers of today and the trends of tomorrow.
Expo West Highlights
It was great going to Expo West last month to connect with the world’s leading natural food and natural product brands. So many people and products to see. Having worked in the Organic Food Industry for many years before coming to Fairware, it was so great to see old colleagues, new clients and the latest and greatest in products. Moving from coordinating events for a natural foods brand to helping clients source sustainable promotional merchandise and give-aways was a natural step. And being in Anaheim was like coming home.
I loved getting a better sense of some of our new clients it’s good to see these innovators in person. Brands like Anita’s Organics, Upfront Foods, Traditional Medicinals, Justin’s, and Happy Family Organics had great booths, great products and a great presence at the show. And it’s always awesome to see our promotional products, apparel and custom merchandise in action at booths around the show.
The lead up to Expo West is one of my busiest seasons – working with clients on event merchandise, staff apparel and give aways and making sure they’re both on brand and on time is key in advance of the show. A couple of years ago I posted a ‘tips and tricks’ primer on planning for the show (after years of going through it myself). You can get ahead of the game for 2017 by checking it out.
It was encouraging to see how many B Corporations were represented on the show floor. As a founding Canadian B Corporation, we’re looking forward to connecting with our B Corp peers at Nutiva, Olomomo, Beanfields , Bhakti Chai, and All Good Elemental Herbs.
Expo West Top 3 Products
And after much sampling, here is my short list of favorites, although it’s always tough to choose and you never have time to try everything.
Nutiva – Organic Buttery Coconut Oil – This is the an amazing butter replacement ever – great for baking or on popcorn – which they were serving at their booth!
Topricin – Foot Therapy Cream – Best sample I picked up on the last day – the cream is specially formulated to effectively treat foot and ankle pain, this was much needed after walking for 4 long days!
Elemental Herbs All Good Lips Chai – An awesome all natural balm, certified organic and a dreamy chai scent.
Olomomo – Kettle Roasted and Seasoned Almonds. Let’s just say Yummmm, an incredibly tasty and healthy snack.
I’m already looking forward to the 2017 show, hats off to the production team at New Hope Media for pulling off another great show.