Lululemon is a global brand, based in Vancouver, that makes technical athletic clothes for yoga, running, working out, and most other sweaty pursuits. But beyond their product lines, they are a company with a strong feel good philosophy, and a deep commitment to promoting self-development. They encourage staff to go beyond the typical 9-5, taking time to better themselves and the environment around them. Take this excerpt from their Sustainability Vision;
We embrace social, environmental, and economic health in every part of our organization and our global communities. We’re working to be part of an elevated world that operates within nature’s boundaries and provides for human needs—creating opportunities for people to lead happy and fulfilling lives. No biggie, right?
We recently teamed up with Lululemon on an internal grassroots initiative to reduce single use plastics in the workplace. The scourge of single use plastics is one many workplaces, non-profits and governments are tackling. The folks at Lululemon tackled it head on.
To launch the campaign, Lululemon held an event at their head office, encouraging staff to get on board with reducing their use of plastics. We produced enamel mugs with the messaging “Water is life, savour every drop,” to be unveiled at the event for use in the office to encourage the reduction of single use water bottles and disposable coffee cups.
To spread the movement beyond the office, we also made PVC Free stickers that say “Reuse, Refuse, Recycle” for people to slap on their water bottles, laptops, or bikes. The stickers are an awesome multi-purpose, low cost giveaway that are sure to be seen throughout the city. They are a great option for maximizing budgets.
If your brand is about making the world a better place, make your promotional products part of your story.