Give Differently: Eight Tips for How to Stay On-Trend this Holiday Season
With the holidays just around the corner, now is the time to start thinking about your corporate gifting strategy. A thoughtful gifting program can help establish or strengthen key relationships for your business. Take some time to consider your options and choose an appropriate gift that will set you apart from the crowd. To help you get started, we’ve compiled a list of gifting ideas to help you stay on trend and stand out this winter.
An easy way to win over the hearts of many is giving the gift of food. They tie in well with the holidays and can be shared in the office or taken home and enjoyed with family and friends. To make sure your consumable gift doesn’t get lost in the pile, make sure to gift quality food product and consider the packaging that it’s delivered in.
Studies show that products used the in kitchen are some of the highest impression corporate gifts you can give. Used on a daily basis, recipients will be constantly reminded of your brand. Consider giving gifts that would be seen by guests at a dinner party, such as cheese boards, canvas aprons, or salad spoons.
The packaging you choose for your gift is arguably just as important as the gift itself. It’s the first thing seen and has the capability to leave a strong impression. It also accounts for a large portion of the environmental impacts associated with gifting. When thinking about your holiday gifting, choose environmentally friendly packaging or high quality boxes that can be used as keepsake boxes long after your gift is unwrapped.
Following retail trends, many companies are moving toward a more subtle form of branding on their promotional merchandise and holiday gifting. Try removing your brand from the focal point and use creative artwork to make your gift more memorable and unique.
Many people travel during the holidays to spend time with family and friends, so it’s a great time to give gifts that will be immediately useful for this purpose. Consider beautiful luggage tags (we can event print your staff or client’s individual names on them), passport holders, or bluetooth trackers to ensure prized possessions are accounted for.
Kits and Bundles
Let us help package and kit your gifts for greater impact. With a little effort, we can turn your gift items into a more memorable experience though packaging or packing up items for a bigger wow factor.
At Fairware, we’re big advocates of using business as a force for good. This year, consider choosing a gift that benefits others by making a donation to a local charity or purchasing from a social enterprise to promote impact purchasing. Contact us to learn how you can use social enterprise made merchandise to help showcase your values.
Material gifts are fun to open, but may go by the wayside and be forgotten shortly afterward. Consider treating your clients or staff with an experience this holiday season. Put your holiday budget toward an excursion that will create long lasting memories.
Get in touch to learn more about how we can help with your holiday gifting.