Client

Whistler Blackcomb

Product

Custom Manufactured Snow Rulers

Purpose

These custom pantone matched snow rulers were a fun give-away and corporate gift for Whistler-Blackcomb guests to measure the snowfall. Guests were directed to capture their snow measurements with the hashtag #WBSnowRuler to help share the new snowfall message. It was a great blend of a traditional corporate gift driving a social campaign.

Fairware has been a preferred supplier to the Whistler Blackcomb team for a long time now. As a company committed to sustainability we appreciate the stance that Fairware takes in environmental stewardship.

— Michelle Leroux PR & Communications Manager, Whistler Blackcomb